Live From Downtown

The client asked for a 2017-2018 campaign to build excitement for a new team and a new arena. This season Philips Arena is undergoing significant renovations and improvements. The client wanted to establish the arena as an entertainment destination that isn't just for sports fans. Live from Downtown encourages fans to attend games in-person and, in addition to Hawks games, it can be used for concerts and other events at Philips.
Senior CW: Drew Grossman
Senior AD: Tex Grubbs
ACDs: Nick Gebhardt/Will Agrella
CD: Ty Wong
Agency: Adrenaline
Client: The Atlanta Hawks

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(a mock up of what was a real, but less pretty, bus shelter)

(a mock up of what was a real, but less pretty, bus shelter)

Stripe, TV, :30

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(a mock up of what was a real billboard over i-20 in downtown Atlanta)

(a mock up of what was a real billboard over i-20 in downtown Atlanta)

A complete website rewrite, including headlines and descriptions of the new arena’s features and amenities

A complete website rewrite, including headlines and descriptions of the new arena’s features and amenities

A complete website rewrite

A complete website rewrite

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