Bank Like a Big Wig

Workers Credit Union wanted a fresh advertising campaign that focused on service. The credit union needed overcome confusion with its name -- some potential members (customers) thought they couldn't join if they weren't "workers." The spot above ran in the Boston metro area during the 2018 Super Bowl.

Senior CW: Drew Grossman
ACDs: Nick Gebhardt/Will Agrella
Senior AD: Tex Grubbs
CD: Ty Wong
Agency: Adrenaline
Client: Workers Credit Union