Los Angeles Rams x UNIFY Financial
COOPER KUPP BRANDED CONTEN // TICKET PROMOTION // TRAINING CAMP TAKE OVER
UNIFY Financial Credit Union is the official credit union of the LA Rams. Starting in 2017, I have created content highlighting sponsored players, built cobranded ticket promotions, and experiential campaigns to promote the partnership. Getting to play catch with one of the greatest receivers in the league was also very cool.
See Coop Run
Rams’ wide receiver Cooper Kupp ended the 2019 season with a knee injury and had to watch his team go on to play in a Super Bowl without him. UNIFY wanted to create a video to get the fans hyped for Kupp’s return to the field. So we did. We got them super hyped. After a month on Instagram, it had been viewed over 50K times and had more than 200 comments, including love from teammates Jared Goff and Todd Gurley.
WRITER/CREATIVE DIRECTOR: Drew Grossman
DIRECTOR: Mike Relm
DIRECTOR OF PHOTOGRAPHY: Emil Siapno
VFX: Willie Frazier
VOICED BY: Jay Rockwell
2020 Gold Telly: Branded Content - Sports
Scoop & Score
UNIFY and the LA Rams were looking to refresh their ticket promotion campaign. We named the campaign Scoop & Score - Scoop up a UNIFY membership and score two tickets to a Rams home game. Scoop & Score was integrated throughout UNIFY’s activation at the 2022 Rams Training Camp. The campaign won a Gold in the 2022 Hermes Creativity Awards.
WRITER/CREATIVE DIRECTOR: Drew Grossman
DIRECTOR: Mike Relm
ART DIRECTORY: John Copponex
TRAINING CAMP EVENTS: Beena Patel, Side Door Events
2022 Gold Hermes Creativity Awards: Strategic Campaigns
Natasha Ranchigoda, SVP of Marketing and CXO, UNIFY Financial Credit Union
“As we ventured into new sponsorships with the LA Rams, Chargers, and even NFL player contracts, Drew was vital to our success. He understands our goals and was able to work directly with our business sponsorship partners to execute on those goals.”
