CHARLES SCHWAB

IN-BRANCH SIGNAGE - MESSAGING - RETAIL ENVIRONMENT DESIGN

CLIENT: Charles Schwab
AGENCY: Adrenaline Agency
COPY LEAD:
Drew Grossman
DESIGN LEAD: Tex Grubbs
STUDIO DIRECTOR: Kerry Pickett
MOTION DESIGN: Devon Goodell

Much of Charles Schwab’s in-branch signage, exterior signage, and LED signage from 2016 to 2018 was created by a crack team at Adrenaline Agency in Atlanta that included myself over messaging and copywriting, Tex Grubbs, Kerry Pickett, and Devon Goodell. It was a great opportunity to work within a well-known brand with high visibility. Our goal was to deliver sophisticated, inspirational creative that reaffirmed the brand pillars. Below are some highlights.

Concepted and created with motion designer Devon Goodell and art director Tex Grubbs. This played in Times Square.

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