CHARLES SCHWAB
IN-BRANCH SIGNAGE - MESSAGING - RETAIL ENVIRONMENT DESIGN
CLIENT: Charles Schwab
AGENCY: Adrenaline Agency
COPY LEAD: Drew Grossman
DESIGN LEAD: Tex Grubbs
STUDIO DIRECTOR: Kerry Pickett
MOTION DESIGN: Devon Goodell
Much of Charles Schwab’s in-branch signage, exterior signage, and LED signage from 2016 to 2018 was created by a crack team at Adrenaline Agency in Atlanta that included myself over messaging and copywriting, Tex Grubbs, Kerry Pickett, and Devon Goodell. It was a great opportunity to work within a well-known brand with high visibility. Our goal was to deliver sophisticated, inspirational creative that reaffirmed the brand pillars. Below are some highlights.
My role: Copywriting, messaging strategy, and presenting our ideas to the client
Concepted and created with motion designer Devon Goodell and art director Tex Grubbs. This played in Times Square.