Krystal "Captain Krystal" (writer/creative director)

“Captain Krystal”

CAMPAIGN LAUNCH // THREE TV COMMERCIALS // JINGLE

Near the end of 2019 I was invited to pitch for Krystal, a regional fast-food cult favorite. Krystal is known for tiny burgers. Most people eat three or four in one sitting (competitive eating superstar Joey Chestnut ate 103 in eight minutes and holds the world record). We won the pitch with Captain Krystal, a large superhero hawking tiny burgers. The campaign was scheduled to run spring 2020, but unfortunately with COVID Krystal pulled the campaign. But alas, here is Captain Krystal.

AGENCY: Lovely Days
PRODUCTION COMPANY: Rise Studios (Atlanta)
WRITER/CREATIVE DIRECTOR: Drew Grossman
KRYSTAL CREATIVE DIRECTOR: Alice Jankowski
SOUND DESIGN (THEME SONG): Nine Mile Circle

Captain Krystal is a lovable super hero whose only power is to show up in times of stress with a delicious, steaming sackful of Krystals. He can’t fix your flat tire, retrieve your cat, or get your purse back. But in his special way, he can save the day.

The Theme Song

Captain Krystal, here to save the day.
Saving cravings in his special way.
He serves Krystals that will hit the spot.
Steamy buns served up nice and hot.

Captain, captain Krystal. Captain, captain Krystal.
Captain, captain Krystal. Captain, captain Krystal.

Captain arrives on the scene.
He stays ‘till real help intervenes.
Captain Krystal squashes hunger, wow!
That’s his solemn vow.

Saves the day with steaming sackfuls.
Gives free food like you won a raffle.
When hunger strikes and it’s time to eat.
That’s when the captain hits the street.

Captain, captain Krystal. Captain, captain Krystal.
Captain, captain Krystal. Captain, captain Krystal.