“A Better Place”
CONCEPT CREATION//SCRIPT//ART DIRECTION // PRODUCTION
While it might feel good to store your cash close to home — like under your mattress close to home — it’s not the safest spot. We used this insight to create a :30 broadcast commercial for UNIFY Financial Credit Union. The commercial aired late summer 2023 during the Rams preseason games on NBC. We created two versions, one highlighting a partnership with the Rams for UNIFY’s membership in Southern California, and one without the partnership for the credit union’s nationwide audience outside of Southern California.
CLIENT: UNIFY Financial Credit Union
AGENCY: Lovely Days
PRODUCTION COMPANY: BRNDMKRS (Los Angeles)
WRITER/CREATIVE DIRECTOR: Drew Grossman
DIRECTOR: Christopher Louie
DP: Tim Hsiung
DESIGN DIRECTOR: Dessarae Louie
PRODUCER: Matthew Forrest
TELLER (ACTOR): Mike Carolina
CUSTOMER/MEMBER (ACTOR): Kami Mukai
VOICE OVER: Adam Kordecki
UNIFY LEADS: Natasha Ranchigoda, Talia Sandoval
Concept
Although it might feel good to keep your money “close to home” hiding it under a mattress or stuffing it in a coffee tin — there are better options out there. Places that feel like home, but provide security and opportunities to grow your money. Our goal was to highlight the very familiar places people stow away cash and position UNIFY as another solution — a place that feels like home but with the benefits of a financial institution.
SCript
Humans find creative places to set aside money.
Despite being close to home, they’re not the best.
What if there was a place that felt like home, only with better options to grow your money?
That place is UNIFY Financial Credit Union, a nationwide credit union offering the products you need, and the competitive rates you look for, to manage your money better.
UNIFY is the Official Credit Union of the LA Rams.
Join now to get two tickets to the see the Rams live.
