The Legacy Experience at the Arnold Palmer invitational
EVENT ACTIVATION
The Arnold Palmer legacy was alive and well at the 2023 AP Invitational in Orlando. It was three months of work to bring this fan experience to life, sharing one of the most monumental stories in sports. A massive thank you to The Arnold & Winnie Palmer Foundation and Ideas United for bringing me onboard to creative direct this thing. With the help of the Arnold & Winnie Palmer Foundation we organized the fan experience into a series of themed rooms and tapped the Palmer archive for photos, trophies, and trinkets to represent a legendary life and career.
CREATIVE DIRECTOR: Drew Grossman
ACCOUNT: Chris Koch
EXPERIENCE: Anna Helms
COPYWRITER: Connor Laubenstein
ART DIRECTOR: Christine Jo Della Abbott
AWPF CREATIVE DIRECTOR: Vikas Shah
AGENCY: Ideas United
CLIENT: Arnold & Winnie Palmer Foundation
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5,635 Guests
Guests passed through our doors during the Arnold Palmer Invitational.
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537 Leads
Leads captured from guests interested in learning more about the Arnold & Winnie Palmer Foundation and the Latrobe Legacy Campaign.
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100+ Fan Stories
Through multiple digital activations on site we are able to capture fan stories as they walked through the experience.
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1,300 Swings
At the Swing Like the King station guests could took a swing using Arnold Palmer’s clubs.
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10K visitors to campaign website
The experience marked the launch of the Latrobe Legacy campaign at sincerlyarnoldpalmer.org
NBC Sports coverage of The Arnold Palmer Legacy Experience
