NCAA “Fandom 101”

TV // Radio // Social

Beginning in 2019 and continuing through the current 2024 campaign, Ideas United has brought me in to concept and write the annual ticket campaign for the NCAA Championship Series. The client sought a templated approach that could be repeated across various NCAA sports. We created more than 270 commercials for TV, digital, social, and radio. Sports included men’s and women’s basketball, women’s gymnastics, baseball, softball, beach volleyball, and more. Our commercials aired nationwide on CBS, ESPN, TBS, and TruTV.

WRITUNG/CONCEPT CREATION: Drew Grossman
VIDEO EDITING: Travis Masarti
MOTION: Nuri Abdur-Rauf
ART DIRECTION: Cynthia Choi
MOTION: Juan C Lara
SOUND DESIGN: Paul Ollinger
SR. CREATIVE DIRECTOR: Evan Kananack
ACCOUNT: Lacey Davis
ACCOUNT: Megan Lineberry
PROJECT MANAGEMENT: Kayleigh Arneson
CLIENT: NCAA